Public Relations
From media engagement to reputation management and crisis control - a brand is built over years and needs constant protection.
lOTS TO cONSIDER
PHILANTHROPY
At Bernays, we pride ourselves on being good stewards of our community and endeavor to pursue good works. Corporate social responsibility is incredibly important for market penetration and our list of quality-rated 501c3 partners have generated millions in real ROI for clients through strategic management of the relationship and sponsored initiatives.
IDEATION & EXECUTION
Sometimes, it’s difficult to know where to start. Bernays’ associates identify the core business need and help you discover accessible tactics that are operationally viable. Then we connect the media and partners to drive awareness and revenue.
MEDIA REPRESENTATION
A good idea can exist on its own generating buzz and interest over time. To accelerate uptake, Bernays projects include a thorough earned media plan. While we recommend clients take the stage themselves, we can also act on your behalf at recorded and live interviews - communicating exactly what you want using best practices in delivery and tone.
CRISIS MANAGEMENT AND COMMUNICATIONS
A brand can take years to create, and moments to crumble. We help you create a plan to minimize risk and maintain appropriate communications to your employees, customers and stakeholders.
SOCIAL & REPUTATION MANAGEMENT
With new online properties popping up on a daily basis, RepMan can occupy a crippling amount of time. Bernays has scoured the landscape to bring the best in the business to your doorstep. Your organic social media presence is almost as important as the tactical and funds you put behind it. But you need a plan to execute this channel properly.
MEDIA ENGAGEMENT
Our lengthy list of high-profile journalists, influencers and media organizations are ad your disposal to communicate your story to the masses.